Make the world a better place.
Change your process, shift perspectives, challenge minds, and explore new ways of working.
Give yourself permission to be imperfect and vulnerable.
Design for the many, not the few.
Work for the worker.
Create functionality over visual amusement.
Look beyond the novelty of things you create.
Quality is user satisfaction.
Experience over appearance.
Timelessness over trend.
Design is power; Brand is wholistic.
Do more and others will follow.
Do your job and do it well, otherwise don’t do it at all.