Make the world a better place.
Change your process, shift perspectives, challenge minds, and explore new ways of working.
Give yourself permission to be imperfect and vulnerable.
Design for the many, not the few.
Work for the worker, not the cultural elite.
Create functionality over visual amusement.
Avoid the notion brand design is strictly a cause for appearance.
Avoid the tyranny of novelty.
Quality is user satisfaction.
Experience over appearance.
Timelessness over trend.
Design is power; Brand is wholistic.
Do more and others will follow.
Do your job and do it well, otherwise don’t do it at all.