01
Make the world a better place.
02
Always challenge and change your process, perspective, and way of working.
03
Be useful.
04
Give yourself permission to be imperfect and vulnerable.
05
Design for the many, not the few.
06
Create functionality over visual amusement.
07
Quality is user satisfaction.
08
Timelessness over trend.
09
Do more and others will follow.
10
Do your job and do it well, otherwise don’t do it at all.